UNDERSTANDING THE B2B CUSTOMER PERSONA

A well-defined B2B customer persona enables you to connect with the right decision-makers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B PersonasA B2B customer persona is a strategic representation of your ideal business client based on real data and market research. Wh

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can help you make better decisions. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Examples inclu